Outcomes first
We start from the number that matters to your business and engineer backward. Features are a means, never the goal.
About Celeries Forge
A senior team that treats your business like our own
Since 2020, we've helped leadership teams modernize operations, automate the busywork and ship software that holds up under real growth. No bloat, no buzzwords — just outcomes you can measure.
- Building since
- 2020 Building since
- Projects delivered
- 50+ Projects delivered
- Client retention
- 94% Client retention
- Senior specialists
- 7 Senior specialists
Our story
Why we started
Celeries Forge was founded in 2020 by engineers who had spent years inside agencies and product teams watching the same story play out: ambitious roadmaps, slow delivery, and software that looked great in a demo but buckled in production.
We built the firm we wished our clients could hire — small, senior, and accountable to results rather than billable hours. Every engagement starts with the business outcome and works backward to the systems that make it real.
Five years on, that discipline shows up in the numbers: 50+ projects delivered, a 94% client retention rate, and partners who keep coming back because the work keeps paying off.
The journey
How we got here
A steady climb, built on doing the work right and letting results compound.
- 2020
Founded with a sharper promise
Celeries Forge started as a small senior team tired of watching agencies overpromise and underdeliver. The bet: outcomes over output, partners over vendors.
- 2021
First enterprise transformations
We moved from one-off builds to end-to-end transformation engagements — modernizing operations for healthcare and construction clients.
- 2023
AI automation as a practice
We formalized our automation practice, putting reliable, observable AI to work on the repetitive operations quietly draining our clients' teams.
- 2025
50+ projects, 94% retention
Crossing fifty delivered projects with a retention rate most agencies never see — proof that doing the work right compounds.
How we operate
The principles behind every engagement
Partners, not vendors
You work directly with the senior people doing the work — no account managers, no handoffs, no juniors learning on your budget.
Built to be owned
We document architecture and hand it back so your team can extend it. We're here to make you independent, not dependent.
Momentum, not surprises
Tight, reviewable increments and weekly demos keep you in control and the work visibly moving every single week.
The team
Seven specialists, zero handoffs
You work directly with the senior people who design and build your systems.
Daniel Reyes
Founder & Principal Engineer
Architecture & strategy
Aisha Mensah
Engineering Lead
Product engineering
Marco Bianchi
Automation Lead
AI & workflow automation
Hannah Cole
Design Lead
Experience & conversion
Priya Nair
Senior Engineer
Platforms & integrations
Tomás Duarte
Senior Engineer
Mobile & front-end
Elena Vance
Delivery Lead
Engagement & outcomes
Ready to engineer your competitive advantage?
Let's pressure-test your biggest opportunity and map the systems that will move the needle this quarter.
No commitment. 45-minute discovery call.