FlowStack
Turning a leaky onboarding funnel into activated users
FlowStack doubled trial-to-paid conversion without spending a dollar more on ads.
- Trial-to-paid conversion rate
- 2.0x Trial-to-paid conversion rate
- Drop-off during signup
- −43% Drop-off during signup
- Time-to-interactive on key pages
- <1s Time-to-interactive on key pages
The challenge
FlowStack was paying to send traffic to a slow, unfocused site. Visitors bounced before understanding the product, and the signup flow asked for too much too soon — so most trials never reached the moment that proved value.
Our approach
We identified the single activation event that predicted paid conversion, then reverse-engineered the entire site and onboarding to get users there as fast as possible — cutting every step that didn't serve that goal.
The solution
A rebuilt, edge-rendered marketing site loads instantly and leads with the outcome. A streamlined signup defers non-essential fields, and an in-app first-run guides users straight to their first win.
What we delivered
- Conversion-first marketing site rebuild on Next.js
- Activation-focused signup with progressive profiling
- Sub-second page loads via edge rendering and asset optimization
- Analytics and funnel tracking wired in from day one
- A/B-ready component system for ongoing experimentation
“Same traffic, double the paying customers. The team finally has a site that sells while we sleep — and the data to keep improving it.”
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